I'm here to walk alongside you as, together, we design an authentic set of brand visuals that reflects all the heart, hustle and passion you pour into your work. As result, we'll position you as the expert you are so you can captivate your ideal clients, do the work you love, and create lasting impact along the way!
In order to prepare for our start date with intention, here's a handy guide of studio policies, next steps, and process overview details that will let you know what to expect. Keep scrolling for the full details, and please feel free to reach out if you have any questions as you go.
I'm always happy to help!
After paying our initial retainer and signing your contract, you'll receive a few pre-branding materials from me to help you begin to dig deeper into our initial brand strategy work. Please have your pre-branding worksheets completely filled out by your start date. I base our entire project not only your direct input, but also your worksheet responses, so it's important to have those completed so we can move forward in a timely fashion.
You'll be able to fill out all client homework in your private Honeybook portal, no downloads or printing required!
As you go through each worksheet, I encourage you to find some time when you can really dig into the prompts to share introspective, heartfelt answers.
Additionally, you'll be asked to create a Pinterest board of inspiration. Here's where we start to bring in some fun visual ideas!
Your Pinterest board can be made of up color palettes, textures, patterns, inspo images, or any visuals that capture the emotion, experience, and aesthetic of the brand you want to create. That said, please do not pin graphics from other brand designers. I encourage you to instead focus on images that visually reflect the look and feel of your new brand. Interior decor, fashion, architecture, and garden design are just a few places to use for gathering your inspiration!
We'll kick off the start of your project with one of our 60-minute strategy calls. And, armed with your worksheets responses in one hand and your Pinterest board link in the other, I'll start strategizing for your soon-to-be-created brand. At this time, I'll also put together a timeline that will outline our due dates. This ensures you know when you can expect to see concepts from me, and it also ensures that you know when your response is due in order to stay on track.
As we dive into our work together, we'll put our heads together to clearly define the best brand strategy for your business through our 60-minute strategy calls. These sessions are designed to delve deep into the your ideal client, your messaging, and how we can equip you with the most authentic, purposeful brand possible.
With the core of your brand succinctly defined, I'll focus next on the details and design decisions necessary to bring your brand to life. I'll preset my ideas for the overall aesthetic of your brand through a visual mood board. You will have the opportunity to make edits and revise as needed so we can ensure the mood board is the perfect tool for what comes next... the design itself!
Once we have your initial strategy and mood board completed, I'll start sketching out concepts for your brand! This is the fun part as I will create a cohesive brand identity, complete with logos, marks, and icons, that reflect the best path forward for your brand. Of course, we'll be able to make edits as needed. As as your brand identity is finalized I will weave it through any print or web assets we're creating as part of our work together.
Based on the specific deliverables we create (i.e. stationery, custom website, etc.), we'll work on implementing your newly designed brand collateral throughout your visual touchpoints to ensure utmost consistency. During this part of the process, I'll assist in sourcing printers and perfect printing methods to bring your stationery to life. If custom website design is a part of our work together, I'll polish every last detail to ensure your copy, imagery, and up-to-date SEO settings are added to your new Showit 5 website. We'll use this as an opportunity to put the finishing touches on your new brand assets before strategizing for your launch.
After we've completed the design and implementation, we can turn our attention to prepping for your brand launch! As part of this process, we'll schedule our 60-minute What's Next Strategy Call to talk through your best launch plan. On top of that, I'll be formatting your final files so you can have a complete arsenal of brand assets! You'll receive press-ready PDFs, JPEGs, PNGs, and vector-based EPS files. Master files are available for purchase on request.
Now is the time to celebrate, friend! All of our hard work has come together and it's time to raise a glass of something bubbly and toast to this new season of intentional business!
As we wrap up our project together, I'll be handing over your final files and brand guidelines. And, as always, I'm here to support you or help in the months after your launch!